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FIEMME 2013 WINS THE GOLD MEDAL (03.03.2013)
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Fiemme 2013 ends with a positive balance and incredible figures

Press, web and social networks master the World Championships

Kasper congratulates everyone on the engagement


This is the last day of the Ski World Championships of Fiemme 2013. Waiting for the end of the Men 50 km competition - which is going to be the finish line of the World Championships - the Organizing Committee and the FIS have already figured out the extraordinary balance of these World Championships. Let’s start with the backstage and the competitions. Among all the accredited people -8.137, 1,442 worked for the Organizing Committee, 1496 were team staff and athletes, 190 were host broadcasters, 634 were TVs and radios, 377 were journalists and photographers, a group of 856 people who were committed in diverse services and 2076 were guests and about 1,000 sponsors and policemen. The hotels located in the valleys hosted 40 thousand tourists: 10 thousand in Val di Fiemme, 10 thousand in Val di Fassa, 8 thousand in the nearby valleys and 12 thousand with direct booking. Fiemme 2013 is also proud of how the event has been promoted, and this is shown by some important figures: 1400 newspaper articles per day, 1,7 millions pages viewed on the official website (with 371 thousand and 247 thousand unique users) with the 20th of February (day of the opening ceremony) being the record day (50 thousand). The Facebook page had 6150 fans, with more than 26 thousand users per day (122 thousand impressions per day). Twitter was on the same level, with a daily average of 1,6 million users and a peak of 2,3 million users and more than two thousand followers. 64 videos have been uploaded on Youtube by Fiemme 2013, with 186 thousand minutes watched. The most watched video was the World Championships anthem, with more than 80 thousand views. The spectators were also some of the characters together with the athletes, with more than 360 thousand spectators, a figure which goes far beyond the Committee expectation (250 thousand), even 400 thousand if take into account those who participated in the prize giving ceremonies. The most attended race was the Men 4x10 Relay with 36,234 spectators. Among them there were the King and Princess of Sweden, the Norwegian Prime Minister, the Polish Minister for Sport, the CONI president Giovanni Malagò, the Austrian Minister for Sport and Defense, a dozen of consuls and national ambassadors, most part of the FIS council (which never happened during the previous editions of the World Championships in Val di Fiemme), the President of Italian municipalities and many presidents from several provinces and military groups’ captains. Something delicate must however be mentioned: 483 athletes were blood tested for the biological passport while 126 urine tests (EPO included) were taken during the competitions.

FIS President Kasper said “these Championships have been perfectly organized, everyone did a good job, the weather was also good, so we are very satisfied”.

Now Val di Fiemme looks forward, with the Winter Universiade at the end of 2013 (Nordic races), Junior & U23 Nordic World Ski Championships in 2014 and the next Tour de Ski editions.

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